Effortless Presence (“we,” “us,” or “our”) values transparency and trust. This Privacy Policy explains how we collect, use, and protect information in connection with our products, services, websites, and applications (collectively, the “Services”).
By using the Services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect information to operate, improve, and secure our Services.
a. Information You Provide
- Account and contact information (such as name, email address, business name)
- Content and configuration data you choose to upload or manage (such as menus, layouts, settings, or assets)
- Communications with us, including support requests and feedback
b. Automatically Collected Information
When you use the Services, we may automatically collect:
- Device, browser, and operating system information
- Usage and interaction data (such as feature usage, page views, timestamps)
- Log files, diagnostics, and performance metrics
c. Anonymized and Aggregated Data
We may create anonymized and aggregated data derived from information collected through the Services. This data does not identify individuals or specific businesses and cannot reasonably be used to do so.
2. How We Use Information
We use information to:
- Provide, operate, and maintain the Services
- Improve performance, reliability, and user experience
- Develop new features, products, and services
- Analyze trends and usage patterns
- Ensure security, prevent misuse, and enforce our terms
- Communicate important service-related information
All analytics, benchmarking, and research activities are performed using anonymized and/or aggregated data.
3. Data Rights and Usage
You retain ownership of content you actively submit to the Services.
By using the Services, you grant Effortless Presence a perpetual, irrevocable, worldwide, royalty-free right to:
- Collect, store, process, analyze, and use data generated through use of the Services
- Create anonymized, aggregated, or derivative datasets
- Use such anonymized or aggregated data for internal analytics, benchmarking, research, product development, and business operations
Anonymized and aggregated data will never identify you, your customers, or your business.
4. Anonymization and Aggregation
We take reasonable measures to ensure that anonymized data:
- Does not include direct identifiers
- Is not reasonably linkable to an individual or specific customer
- Is used only in aggregate form for insights and improvements
Once data has been anonymized or aggregated, it is no longer considered personal information.
5. Data Sharing
We do not sell personal information.
We may share information:
- With trusted service providers who help operate the Services
- To comply with legal obligations or lawful requests
- To protect the rights, safety, and security of Effortless Presence, our users, or the public
Any shared information is limited to what is necessary and subject to appropriate confidentiality obligations.
6. Data Retention
We retain information only as long as reasonably necessary to:
- Provide and improve the Services
- Comply with legal obligations
- Enforce agreements and resolve disputes
Anonymized or aggregated data may be retained indefinitely for analytical and operational purposes.
7. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information. However, no system can be guaranteed to be completely secure.
8. Your Choices
You may request:
- Access to or correction of your account information
- Deletion of your account, subject to legal and operational requirements
Anonymized or aggregated data created prior to deletion may be retained.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted to this website.